supercreative - product design strategy - is the key to successfull products. successfull design means to create something from the inside to the outside and reverse until it is perfect. there are so many perspectives that we have to be aware of when we develop products. based on the benefit the product is giving to the user, it has to be produceable and affordable. always beeing aware of our responsability to the nature and the species we are sharing this planet. designing things is a very sophisticated task. this is our motivation.